Services / Google Ads
Google Ads
for your business.
Google Ads places paid advertisements across eligible Google search and other inventory. It can help businesses reach people expressing relevant intent, but performance depends on competition, targeting, budget, ad quality, and the page customers land on.
Discuss your projectService overview
What Google Ads can help you do
Google Ads can help businesses present relevant offers to people searching for related products or services. Digital Pathmakers can help plan campaign structure, keyword intent, ad messaging, landing experiences, and measurement around your business goals.
Who this service suits
Businesses with a defined offer, relevant landing experience, suitable advertising budget, and a process for handling potential customer enquiries.
What may be included
- Advertising goals and account assessment
- Keyword and search intent research
- Campaign and ad group planning
- Ad copy recommendations
- Landing page improvement recommendations
- Conversion tracking review
- Search term and performance review where included
- Budget allocation and optimization planning
Frequently asked
About google ads.
How much does Google Ads cost?
The total cost depends on competition, keyword demand, targeting, campaign scope, and budget. Advertising spend is separate from agency management fees.
Is Google Ads spend included in your management fee?
No. Advertising spend is paid to the advertising platform separately from agency management fees.
Can Google Ads generate leads immediately?
Campaigns can begin collecting data after launch, but meaningful results depend on targeting, competition, the offer, tracking, and landing page quality.
Do you guarantee a number of leads?
No. We can plan and optimize campaigns, but lead volume and cost depend on many factors that cannot be guaranteed.
Do I need a website for Google Ads?
Many campaigns benefit from a relevant landing page. The appropriate destination depends on the campaign type and objective.
How do you measure Google Ads performance?
Depending on the setup, we can review impressions, clicks, conversions, cost per conversion, and other relevant campaign metrics.
Let’s talk about your goals
Make your next move count.
We’ll discuss your goals, requirements, and a suitable next step.